Creative Brief

Helping me get to know you and your business. 



The Purpose: The more I know about you, your business, your product, or your service the better I’m able to isolate and focus in on an appropriate design solution that will enable you to market yourself more successfully. So don’t assume I’ll be familiar with any of your industry terminology, or processes, elaborate where you feel is warranted and please think through these questions thoroughly and with a careful attention to detail.

This process allows me to design from an informed perspective and is geared to help you think through not just what you like but more importantly what your audience will find relevant and captivating, what will engage a potential customer and thus make your business more successful.


Name *
What is your business, product or service? What is your business/product/service name? Do you have or want a slogan/tagline?
Where do you want to go with your business? How would you like to see your business grow? What are your short range goals after launching?
How would you like your business to be perceived by those experienceing it on a daily basis?
Who is your audience? Your primary demographic focus? How do you see your business engaging with?
Who is your primary national or local competition? (Directly or Indirectly) How is your company different from them?
Define how you will judge a successful project.
What do you want your identity to say about you? How would you like people to react to it? What personality should your brand have?
What is your favorite and least favorite color? Please explain why.
Name a brand logo you like and explain why. What is something most people like that you don’t care for in respect to it’s design aesthetics?
Where would you like to be in ten years with your business?
Keywords *
What words best describe your business?
Feel free to share any additional comments you think are important to take into consideration as I begin the creative process.